Trends in the processed and spreadable cheese market
Why is processed cheese enjoying such a wave of success?
First of all, it’s easy to use and cook with, and it adapts fully to new consumer habits. Nowadays, your customers are following two trends that may seem oppositional, but are in fact often aligned:
Sandwiches and salads are popular with consumers because they can be quickly prepared and can be enjoyed at work, on the road, or wherever consumers go. Spreadable, portioned or sliced cheese are well-suited to snacking.
These are also products that we often incorporate into burgers, croque-monsieurs and pizzas. Whether the dish is commercial or home-made, processed cheese is a must in each of these preparations.
Yet more and more, consumers are checking ingredients before making a purchase. The product must have a “clean label”, which means free of any controversial additives, notably melting salts. The polyphosphate melting salt (E 452) is the subject of controversy. In small doses, it is not harmful to one’s health, but in excess, it can disrupt the assimilation of mineral salts.
As a result, there is a valid health concern encouraging the search for alternatives to these additives.