What is a clean label?
It is not a “label” per se. It is a voluntary approach taken by companies in the agri-food sector that choose to adjust their production methods to meet requirements of health, eco-responsibility, the environment, social justice, animal welfare, etc. Therefore, it is related to CSR (Corporate Social Responsibility) which, depending on the country of implementation, implies legal obligations.
The clean label, on the other hand, does not adhere to regulations or a set of specifications.
No official organization evaluates a company’s production method and issues a clean label certification, unlike the organic label, for example.
Similarly, there is not an official clean label logo. Companies are therefore free to claim a “clean label” by stating their qualities: reduction or suppression of additives, a fair price to producers, local supply for short food supply chain, etc.
In order to be taken seriously by consumers, this approach must carried out with transparency and an adherence to true ethics. It implies precise and honest labeling of products, specification of ingredients, production methods, origin of the product and its components, etc.