What are the current trends in drinkable yoghurt?
This dairy product has also been growing worldwide. China, Brazil and Kenya are top consumers of drinkable yoghurt. We consumed 11.1 billion litres of drinkable yoghurt in 2020. This popularity on the market is due to several reasons:
- cultural (the Chinese, for example, traditionally prefer liquid yoghurt)
- health, particularly in countries in Africa and South America where dairy products are part of educating consumers on a healthy lifestyle
- economic, with major brands breaking into the market in emerging countries.
In some countries like Brazil, the cold chain is often interrupted, so dairy products that can be kept at room temperature are preferable. Thermised drinkable yoghurts are a more accessible source of calcium than cheese, set and stirred yoghurts, fromage blanc, etc.
It is clear why major international brands are innovating with this product.
There have always been a variety of flavours such as plain and strawberry, and now the options are practically infinite (raspberry, vanilla, peach, chocolate, even cookie, speculoos and coconut!) as the product adapts to more and more consumer profiles.
However, to respond to this popularity, drinkable yoghurts need to prove that they are good for your health.