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High-protein bars are very popular with consumers, and are the leading product in sports, dietetic and clinical nutrition. Easy to consume at any time of day, they meet your customers’ health expectations.

How to bring taste and texture to protein bars without altering them? Despite the fact that protein bars meet an important nutritional need, your customers ask for more and more when it comes to organic ingredients. They want a product that is as good for their taste buds as it is for their bodies.

Milk proteins are THE solution!

The benefits of milk proteins in high-protein bars

How to give taste and texture to your product while maintaining high protein levels within?
A high-protein bar is not a candy bar: it is a nutritional food. Unlike energy bars, which are rich in carbohydrates, protein bars are enriched with protein.

However, obtaining a pleasant and soft texture AND a high protein content is definitely a manufacturer’s challenge. Often, bars of this type are difficult to eat, seeing as they are hard to chew, especially over time.

Milk proteins are the solution to this challenge!

  • From a nutritional perspective, they are the most complete and assimilable proteins for the human body. They are rich in essential amino acids and in branched-chain amino acids, in particular leucine, which enables muscle building and repair.
  • They are pleasant to eat, bringing softness and taste to the finished product. They bring an authentic taste of milk. Chocolate high-protein bars, cereal bars, etc. have a natural taste, without the addition of extra flavors.

Milk proteins offer more functionality than caseinates and cheese whey proteins. They are the essential ingredient for making nourishing and delicious protein bars for your customers!

The protein bar market

Protein-rich bars meet nutritional needs:

  • They support muscle function, allowing a quicker recovery after physical exercise (sports nutrition).
  • As part of a diet, high-protein bars for weight loss guarantee the maintenance of lean muscle mass and the loss of fat mass (dietetic nutrition).
  • They easily provide an essential amount of proteins for the sick and elderly, supporting especially night-time fasting (clinical nutrition).

These three nutritional areas are experiencing a rapid growth. Protein bars have a big advantage here: they are easy to carry and quick to eat. They require no preparation and can even replace a meal (meal replacements), helping them become a key player in the current trend of on-the-go eating.

The figures speak for themselves: according to a study by Zion Market Research, the global sports nutrition market is expected to grow from 28 billion dollars in 2016 to 45 billion dollars in 2022. The clinical nutrition market outlook is also promising.

However, high-protein bars must answer to another strong demand: the demand for flavor and naturalness.
Offering delicious and healthy products with a nice texture is the new task for manufacturers.

Prodiet® Bar, our outstanding milk protein dedicated to high protein bars

Prodiet® Bar is the essential ingredient for making delicious protein bars.

This micellar casein increases bars’ protein content.

  • They promote muscle building and maintenance.
  • They reduce fat by preserving lean mass as part of a high-protein diet.

You can make products with up to 40% protein…while maintaining taste and texture. The bar has a delicious milky taste, enhanced with chocolate, grains, fruits. And, above all, it maintains a soft and chewy texture, even over time!

Prodiet® Bar milk protein is ideal for sports nutrition as well as dietetic and clinical nutrition. Thanks to these proteins, your protein bars can offer a high nutritional value for weight management, strength training and muscle maintenance.

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