High-protein bars are very popular with consumers, and are the leading product in sports, dietetic and clinical nutrition. Easy to consume at any time of day, they meet your customers’ health expectations.
How to bring taste and texture to protein bars without altering them? Despite the fact that protein bars meet an important nutritional need, your customers ask for more and more when it comes to organic ingredients. They want a product that is as good for their taste buds as it is for their bodies.
Milk proteins are THE solution!
The benefits of milk proteins in high-protein bars
How to give taste and texture to your product while maintaining high protein levels within?
A high-protein bar is not a candy bar: it is a nutritional food. Unlike energy bars, which are rich in carbohydrates, protein bars are enriched with protein.
However, obtaining a pleasant and soft texture AND a high protein content is definitely a manufacturer’s challenge. Often, bars of this type are difficult to eat, seeing as they are hard to chew, especially over time.
Milk proteins are the solution to this challenge!
- From a nutritional perspective, they are the most complete and assimilable proteins for the human body. They are rich in essential amino acids and in branched-chain amino acids, in particular leucine, which enables muscle building and repair.
- They are pleasant to eat, bringing softness and taste to the finished product. They bring an authentic taste of milk. Chocolate high-protein bars, cereal bars, etc. have a natural taste, without the addition of extra flavors.
Milk proteins offer more functionality than caseinates and cheese whey proteins. They are the essential ingredient for making nourishing and delicious protein bars for your customers!