Market trends for high protein dessert creams
Puddings and creamy desserts are part of the dairy dessert category. They are very popular due to their gourmet quality, creaminess, and consistency.
They are healthy products…as long as they are guaranteed to be natural and healthy, which are two qualities sought by consumers: little or no sugar or fat, and a lot of milk. The fewer the ingredients, the more positive the product perception.
High-protein dessert creams are subject to these same trends, however, they must also meet additional nutritional challenges:
- protein intake for muscle maintenance and malnutrition issues, ease of swallowing for seniors, and overall nutrition,
- satisfying appetite with a minimum of calories, and preserving lean muscle mass for consumers focused on weight loss,
- muscle building and maintenance for consumers focused on sports nutrition.
In the food product arena, enriched dessert creams are used in different ways: desserts, meal replacements, snacks…
Note: On-the-go consumption is driving the development of practical packaging and new ways of conservation…while remaining as natural as possible!