Sports nutrition, a growing market
The nutritional needs of athletes are being studied in greater and greater depth. In all disciplines, diet is an essential component in the quest for performance and preparation for competition. Sports nutrition strategies are used to meet the specific needs of professionals and amateurs in each sport, with different intake levels depending on the sport’s requirements and the athlete’s goals:
- Strengthening and increasing muscle mass for weightlifters,
- Optimal recovery after exertion in endurance sports,
- Staying in shape, weight control and health benefits in casual or amateur athletes.
The sports nutrition market is also remarkable for its increased popularity. Once essentially reserved for professional or very high-level athletes, nutritional supplements and protein-enriched foods are now available to the wider public that believes in an active and healthy lifestyle.
The market has now opened to amateur athletes, mass consumers of running, fitness, crossfit, hiit, cycling, Nordic walking, aerobic kickboxing and other trending workouts. The success of these workouts reveals a shift in lifestyles and consumption patterns.
The sports nutrition products that you develop must meet the new expectations of these consumers, which have grown both in number and the extent of their demands. Amateur athletes now look for on-the-go products in sports nutrition product lines that have a high nutritional value and taste like delicious, real food.